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Beatriz R. Perez is the Senior Vice President, Integrated Marketing, for the North America Division of The Coca-Cola Company. Bea’s role is critical in this continuously changing landscape, where content and contacts are integrally linked to bring all of our North America brands to life. She is responsible for negotiating and leading all media, interactive, entertainment and sports strategy, partnerships and execution. This includes our partnerships with NASCAR, NCAA, NHRA, PGA, Olympics, NBA, LeBron James, IRL, American Idol, Creative Artists Agency, International Spweedway Corporation, Speedway Motorsports Incorporated, Indianapolis Motor Speedway, and many others across film, music and television.
In Bea’s career some of her accomplishments include developing the award-winning Motorsports marketing platform that launched Coca-Cola as the Official Soft Drink of NASCAR, the Coca-Cola Racing Family, and securing the Daytona 500 partnership. Prior to this assignment, Bea worked on the Coca-Cola and Sprite Brand Teams and was responsible for multi-cultural marketing initiatives including advertising development, media planning and activation. For example, leading the Selena Movie Premiere program activated in over 37 cities.
Before joining Company, Bea was the Account Supervisor at DMB&B, for The Coca-Cola Company focused primarily on initiatives with Telemundo, Univision and led the development of a grassroots community relations tool kit for Coca-Cola bottlers.
Bea was named Sports Business Journal’s 40 Under 40 award recipient three consecutive years (2001-2003) and was inducted into their Hall of Fame in 2003. In 2005 and 2000, she was named Sports Business Journal’s Top 25 Women in Business. In 1997, Bea was named the ‘Most Promising Manager of the Year’ by the National Hispanic Employees Association. From 1991-94, she worked for the United States Hispanic Chamber of Commerce in Washington, D.C. and was named their ‘Employee of the Year’ in 1993. She was recently recognized as an Industry Career Achiever by the American Advertising Federation.
Bea sits on a number of boards including: Grammy Foundation, Children’s Healthcare of Atlanta Foundation Board, The Victory Junction Gang Camps founded by Kyle and Pattie Petty, Abu Dhabi Investment House, and HSBC North America Holdings Inc.
Bea holds a Bachelor of Science degree in marketing from University of Maryland and resides with her family in Atlanta.
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